Rebranding

At the meeting held on Tuesday, Oct. 26, Town Council voted unanimously to adopt the new brand identity for the Town of Perth, as well as affiliate organizations: the Perth Museum, Perth & District Chamber of Commerce, and the Downtown Heritage Perth BIA.

The rebranding project, which has been in process for over a year, was initiated by the Economic Recovery Task Force – a Committee of Council created to help Perth businesses thrive during the pandemic – as many individual business owners wanted a new, refreshed brand to be part of the recovery efforts. Further to this, the shift in technologies from when the original logo was created, necessitated a new brand identity that is adaptable and can be used consistently and effectively in a variety of digital formats.

A public survey was conducted during the initial stages of the development process, which received nearly 600 submissions that helped shape the concepts. Within the survey were questions pertaining to how representative or abstract the logo should be, as well as if the word “heritage” should be included. Consultations were also held throughout the process with various stakeholder groups including the BIA, Chamber of Commerce, and Economic Recovery Task Force. As the project progressed, multiple concepts were developed and reviewed by Town Council and stakeholder groups.

“This has truly been a labour of love by all those involved,” says Mayor John Fenik. “Perth is a community that’s passionate about its heritage, and our new logo continues to pay homage to that while giving it a contemporary look and feel. By working together with the numerous groups that are involved in making Perth the incredible town that it is, we’ve been able to create a consistent brand identity which gives us a unique, competitive advantage compared to many other communities.”

The new Town branding looks to the future providing an opportunity for growth, from business, to new residents, to tourists, while paying respect to the heritage which has shaped our community. The Town of Perth is excited to begin implementation of the new branding, and would like to thank the public, stakeholders, and Council for their passion and involvement throughout the process.